We recently visited the factory of Nippon Premium Bakery, makers of Fuwa Fuwa, a new line of Japanese style bread. Fuwa Fuwa means “fluffy” in Nihongo and that’s what you’ll experience in all their products.
We were greeted by their adorable mascot Fuwa Chan.
We had a small tour of the plant but could not go into the production area because they were on limited operations for that day. These photos of the production line were provided by Fuwa Fuwa.
Select Loaf, available in thick slice (P58/350 grams) and regular slice (P82/550 grams). This is now our family’s bread of choice, the bread is super soft, tasty and has an enticing aroma too.
Trying out the select loaf inspired us to make our own Japanese style egg sandwich.
Custard Buns (P38). This is Lauren’s favorite, soft fluffy bun filled thick and creamy custard. The custard was just the right amount of sweetness and tasted exactly the same as the custard buns we’ve had in other countries.
Vanilla/Chocolate/Strawberry Rolls (P30). Lauren and I both loved the strawberry rolls flavor, it was a taste of Japan. Our only complaint was that we felt it needed more cream.
Mini Loaf Milk/Caramel (6 slices/pack). This is their newest product which we bought in Unimart Capitol Commons, not exactly sure about the price. It’s about t2/3 the size of a normal slice but double the thickness so perfect for French toast.
Ever since trying all their products, the select loaf is a fixture in our pantry. The Fuwa Fuwa select loaf is the same as the Sari roti double soft but priced much much cheaper, P82 for Fuwa Fuwa while the double soft is P106 for the same 550 gram pack.
Fuwa Fuwa is available in Robinson’s Supermarkets (selected), Landmark, Unimart, Waltermart, SM (Makati, Aura, Megamall), Ministop, Lawson, and Family Mart. Follow their Facebook page to find out additional announcements on availability.
Facebook Page: Fuwa Fuwa
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Jean V. Bince says
Why is your loaf bread has a peculiar smell? What ingredients do you put that emits that peculiar smell that an ordinary loaf bread does not have ? I also bought this brand Roti and it emits that same peculiar smell like that of Fuwa Fuwa.